Badael Opens Second Jeddah Facility for Rising Demand

May 31, 2024

The Chairman and the Board of Directors of Badael, a PIF company, have inaugurated the new manufacturing facility at Modon—Saudi Authority for Industrial Cities and Technological Zones—in Asfan, Jeddah. The new manufacturing site consists of an extensive nicotine powder mixing facility, an R&D lab, a dedicated test line, a QC lab, and a second high-speed manufacturing line, which is installed to ramp up the supply of DZRT tobacco-free pouches to meet the surge in demand that the market has seen over the past year.

**Tolga Sezer **Chief Executive Officer of Badael

_“We are committed to our mission to help 1 million smokers quit smoking by 2028. The inauguration of our new manufacturing site and the line in Jeddah is a testament to Badael’s steadfast dedication to meeting the demand for our Saudi-made product, DZRT. Our new facility will leverage state-of-the-art manufacturing processes that utilize global standards in nicotine pouch production under world-class quality standards and sustainable environmental practices.” _