Badael Inaugurates A Second Manufacturing Facility In Jeddah To Address The Rising Consumer Demand
May 31, 2024
The Chairman and the Board of Directors of Badael, a PIF company, has inaugurated the new manufacturing facility at Modon—Saudi Authority for Industrial Cities and Technologies Zones- Asfan in Jeddah. The new manufacturing site consists of an extensive nicotine powder mixing facility, an R&D lab, a dedicated test line, a QC lab, and a second high-speed manufacturing line, which is installed to ramp up the supply of DZRT tobacco-free pouches to meet the surge in demand that the market has seen over the past year.
Tolga Sezer
Chief Executive Officer of Badael
“We are committed to our mission to help 1 million smokers quit smoking by 2028. The inauguration of our new manufacturing site and the line in Jeddah is a testament to Badael’s steadfast dedication to meeting the demand for our Saudi-made product, DZRT. Our new facility will leverage state-of-the-art manufacturing processes that utilize global standards in nicotine pouch production under world-class quality standards and sustainable environmental practices.”
Inspired by the rich diversity of Saudi Arabia’s regions DZRT launches new ‘Flavors of Origin’ line
Riyadh, 28 November 2024: DZRT, Saudi Arabia's leading smoking-cessation brand by Badael, launches "Flavors of Origin," inspired by the Kingdom’s regional diversity. This new nicotine pouch line features flavors like 'Hamidh' (AlUla's oranges), 'Unqood' (Taif's grapes), 'Manga' (Jazan's mangoes), and 'Bonna' (Jazan's coffee). Available online and at DZRT’s Riyadh store, the launch aligns with Vision 2030, aiming to help one million smokers quit by 2028 while boosting local heritage and the economy.
DZRT signs main sponsorship agreement with Riyadh Season 2024
DZRT, the leading smoking-cessation brand in the Kingdom, has signed an agreement with the General Entertainment Authority to sponsor Riyadh Season 2024. Tolga Sezer, CEO of Badael and Eng. Faisal Bafarat, CEO of the General Entertainment Authority, signed the agreement in the presence of H.E Turki Al-Sheikh, Chairman of the General Entertainment Authority.
The New Nicotine Pouch Category: A Tobacco Harm Reduction Tool?
A 2021 study, “The New Nicotine Pouch Category: A Tobacco Harm Reduction Tool?”, published by the National Center for Biotechnology Information presents...
