Riyadh, October 16, 2024: DZRT, the leading smoking-cessation brand in the Kingdom, has signed an agreement with the General Entertainment Authority to sponsor Riyadh Season 2024. Tolga Sezer, CEO of Badael and Eng. Faisal Bafarat, CEO of the General Entertainment Authority, signed the agreement in the presence of H.E Turki Al-Sheikh, Chairman of the General Entertainment Authority. As the first locally manufactured nicotine pouch brand, DZRT offers smokers a less harmful alternative made from pharma-grade nicotine and the highest quality ingredients. Commenting on the agreement, Tolga Sezer, CEO of Badael, said: “We are proud to sign this partnership with Riyadh Season, probably the most significant entertainment space in the Middle East, to create a “smoke-free” experience across many venues, events, and activities. We are grateful to H.E. Turki Al-Sheikh for his invaluable support to the cause of building a “smoke-free Arabia.” Partnership with Riyadh Seasons will significantly expand the company’s reach with its smoking alternatives, aimed at improving the quality of life in Saudi Arabia in line with the goals of Vision 2030.” DZRT products are proudly manufactured in Saudi Arabia by Badael, which aims to help one million people in Saudi Arabia quit smoking by 2028. DZRT is produced following the highest global quality and safety standards.