Where a Smoke-Free Future Begins
DZRT was born in Saudi Arabia, inspired by its people and the flavors they love. Every pouch is a reflection of this land, from the ingredients to the experiences that shaped them. We're not just building a homegrown alternative to smoking, we're building one that actually feels like home.
The Vision
Empowering a Smoke-Free Arabia
We strive to create a more sustainable future by developing innovative, locally-made products. Our goal is to transform tobacco consumption habits and reduce the health risks associated with smoking by offering less harmful alternatives, contributing to the vision of a smoke-free Arabia.
The Mission
Innovating Less-Harmful Alternatives
A new and innovative experience, crafted by Saudi hands, to assist you in your journey to quit smoking with a less harmful, tobacco-free alternative.
Driven by Results, Proven By numbers
0K+
Switchers
Over 700,000 individuals across the Kingdom have already chosen a tobacco-free future. Join the community leading the change.
0M+
Users
A rapidly growing network of adult smokers transitioning to a better alternative.
0+
Cities Reached
From Neom to Jazan, DZRT is accessible nationwide. Empowering every corner of Saudi Arabia to go smoke-free.
0K+
Switchers
Over 700,000 individuals across the Kingdom have already chosen a tobacco-free future. Join the community leading the change.
0M+
Users
A rapidly growing network of adult smokers transitioning to a better alternative.
0+
Cities Reached
From Neom to Jazan, DZRT is accessible nationwide. Empowering every corner of Saudi Arabia to go smoke-free.
Proudly Crafted in Saudi Arabia.
Born here. Designed here. DZRT represents a new wave of Saudi innovation and modern wellness. Strong, bold, and built for a future that inspires progress.
A cleaner routine
Enjoy nicotine satisfaction with zero smoke, ash, or tar.
A lighter breath
Use it anywhere — no smell, no secondhand smoke.
A choice you feel, not smell
Discreet and convenient, whether you’re at work or on the go.
Proudly Crafted in Saudi Arabia.
Born here. Designed here. DZRT represents a new wave of Saudi innovation and modern wellness. Strong, bold, and built for a future that inspires progress.
A cleaner routine
Enjoy nicotine satisfaction with zero smoke, ash, or tar.
A lighter breath
Use it anywhere — no smell, no secondhand smoke.
A choice you feel, not smell
Discreet and convenient, whether you’re at work or on the go.
Our Journey So Far
2023
A New Era Begins
DZRT officially launches as the first Saudi-made nicotine pouch. A bold step toward a smoke-free Kingdom, offering adult smokers a premium, tobacco-free alternative.
2024
1 Million Cans Sold
Demand surges as the "Switcher" took hold. Within one year, over one million cans are delivered to smokers looking for a cleaner and smarter lifestyle.
2024
Scaling for the Nation
To meet record-breaking demand, Badael inaugurates a massive second manufacturing facility in Jeddah. We ramped up production to 100M+ cans to ensure every smoker gets a smoke-free choice.
2025
700,000 Lives Transformed
A landmark milestone reached ahead of schedule. 700,000 individuals have successfully made the switch, proving that a smoke-free Arabia is no longer a vision, it’s our reality.
