Blogs
Inspired by the rich diversity of Saudi Arabia’s regions DZRT launches new ‘Flavors of Origin’ line
Riyadh, 28 November 2024: DZRT, Saudi Arabia's leading smoking-cessation brand by Badael, launches "Flavors of Origin," inspired by the Kingdom’s regional diversity. This new nicotine pouch line features flavors like 'Hamidh' (AlUla's oranges), 'Unqood' (Taif's grapes), 'Manga' (Jazan's mangoes), and 'Bonna' (Jazan's coffee). Available online and at DZRT’s Riyadh store, the launch aligns with Vision 2030, aiming to help one million smokers quit by 2028 while boosting local heritage and the economy.
DZRT signs main sponsorship agreement with Riyadh Season 2024
DZRT, the leading smoking-cessation brand in the Kingdom, has signed an agreement with the General Entertainment Authority to sponsor Riyadh Season 2024. Tolga Sezer, CEO of Badael and Eng. Faisal Bafarat, CEO of the General Entertainment Authority, signed the agreement in the presence of H.E Turki Al-Sheikh, Chairman of the General Entertainment Authority.
The New Nicotine Pouch Category: A Tobacco Harm Reduction Tool?
A 2021 study, “The New Nicotine Pouch Category: A Tobacco Harm Reduction Tool?”, published by the National Center for Biotechnology Information presents...
Choosing the right nicotine pouch for you.
With the increasing adoption of nicotine pouches by adult smokers, there is now a wide variety of brands available globally. DZRT is the first nicotine pouch made locally in the Kingdom to help smokers quit smoking for good. To reduce...
FDA grants first-ever modified risk orders to eight smokeless tobacco products.
In 2019, the U.S. Food & Drug Administration authorised products under the Modified Risk Tobacco Product (MRTP) to allow and encourage switching from cigarettes to smokeless tobacco products in order to lower tobacco induced health...
Live coverage on MBC - DZRT launches on World No Tobacco Day!
WATCH: May 31st 2023 - Badael launches its tobacco-free alternative, DZRT on World No Tobacco Day. [Click here](https://www.youtube.com/watch?v=Aom8l8WpHkk) to watch Badael’s Director of Operations (Fahad Alghshayan) discuss more about less harmful alternatives.
Join Badael and sign the pledge for a smoke free Saudi Arabia
As Badael - a PIF Company - marks its first anniversary, coinciding with World No Tobacco Day on 31 May, the company is pleased to announce the launch of the 'Clear the Air' campaign. This initiative calls upon individuals,...
Badael Inaugurates A Second Manufacturing Facility In Jeddah To Address The Rising Consumer Demand
The Chairman and the Board of Directors of Badael, a PIF company, has inaugurated the new manufacturing facility at Modon—Saudi Authority for Industrial Cities and Technologies Zones- Asfan in Jeddah. The new manufacturing site consists of an extensive nicotine powder mixing facility, an R&D lab, a dedicated test line, a QC lab, and a second high-speed manufacturing line, which is installed to ramp up the supply of DZRT tobacco-free pouches to meet the surge in demand that the market has seen over the past year.
If we want to build a smoke free Saudi Arabia we must work together
Tolga Sezer, Chief Executive Officer for Badael – a PIF Company – discusses how the company behind the DZRT nicotine pouches, is set to launch their ‘Clear the Air’ campaign – an initiative calling upon individuals, organizations, and government entities to unite in creating a smoke-free Saudi Arabia. The launch coincides with World No Tobacco Day on 31 May, and marks Badael’s first anniversary.
