Live coverage on MBC - DZRT launches on World No Tobacco Day!
May 31, 2023
WATCH: May 31st 2023 - Badael launches its tobacco-free alternative, DZRT on World No Tobacco Day.
Click here to watch Badael’s Director of Operations (Fahad Alghshayan) discuss more about less harmful alternatives.
Inspired by the rich diversity of Saudi Arabia’s regions DZRT launches new ‘Flavors of Origin’ line
Riyadh, 28 November 2024: DZRT, Saudi Arabia's leading smoking-cessation brand by Badael, launches "Flavors of Origin," inspired by the Kingdom’s regional diversity. This new nicotine pouch line features flavors like 'Hamidh' (AlUla's oranges), 'Unqood' (Taif's grapes), 'Manga' (Jazan's mangoes), and 'Bonna' (Jazan's coffee). Available online and at DZRT’s Riyadh store, the launch aligns with Vision 2030, aiming to help one million smokers quit by 2028 while boosting local heritage and the economy.
DZRT signs main sponsorship agreement with Riyadh Season 2024
DZRT, the leading smoking-cessation brand in the Kingdom, has signed an agreement with the General Entertainment Authority to sponsor Riyadh Season 2024. Tolga Sezer, CEO of Badael and Eng. Faisal Bafarat, CEO of the General Entertainment Authority, signed the agreement in the presence of H.E Turki Al-Sheikh, Chairman of the General Entertainment Authority.
The New Nicotine Pouch Category: A Tobacco Harm Reduction Tool?
A 2021 study, “The New Nicotine Pouch Category: A Tobacco Harm Reduction Tool?”, published by the National Center for Biotechnology Information presents...
