Blogs

Inspired by the rich diversity of Saudi Arabia’s regions DZRT launches new ‘Flavors of Origin’ line
Riyadh, 28 November 2024: DZRT, Saudi Arabia's leading smoking-cessation brand by Badael, launches "Flavors of Origin," inspired by the Kingdom’s regional diversity. This new nicotine pouch line features flavors like 'Hamidh' (AlUla's oranges), 'Unqood' (Taif's grapes), 'Manga' (Jazan's mangoes), and 'Bonna' (Jazan's coffee). Available online and at DZRT’s Riyadh store, the launch aligns with Vision 2030, aiming to help one million smokers quit by 2028 while boosting local heritage and the economy.

DZRT signs main sponsorship agreement with Riyadh Season 2024
DZRT, the leading smoking-cessation brand in the Kingdom, has signed an agreement with the General Entertainment Authority to sponsor Riyadh Season 2024. Tolga Sezer, CEO of Badael and Eng. Faisal Bafarat, CEO of the General Entertainment Authority, signed the agreement in the presence of H.E Turki Al-Sheikh, Chairman of the General Entertainment Authority.

FDA grants first-ever modified risk orders to eight smokeless tobacco products.
In 2019, the U.S. Food & Drug Administration authorised products under the Modified Risk Tobacco Product (MRTP) to allow and encourage switching from cigarettes to smokeless tobacco products in order to lower tobacco induced health...

Join Badael and sign the pledge for a smoke free Saudi Arabia
As Badael - a PIF Company - marks its first anniversary, coinciding with World No Tobacco Day on 31 May, the company is pleased to announce the launch of the 'Clear the Air' campaign. This initiative calls upon individuals,...

Badael Inaugurates A Second Manufacturing Facility In Jeddah To Address The Rising Consumer Demand
The Chairman and the Board of Directors of Badael, a PIF company, has inaugurated the new manufacturing facility at Modon—Saudi Authority for Industrial Cities and Technologies Zones- Asfan in Jeddah. The new manufacturing site consists of an extensive nicotine powder mixing facility, an R&D lab, a dedicated test line, a QC lab, and a second high-speed manufacturing line, which is installed to ramp up the supply of DZRT tobacco-free pouches to meet the surge in demand that the market has seen over the past year.

DZRT launches in Saudi Arabia!
Badael has launched DZRT, Saudi Arabia's first locally made nicotine pouches, offering a tobacco-free, reduced-risk alternative for smokers. Available in three strengths and eight flavors, DZRT pouches provide a long-lasting, consistent experience to help reduce tobacco dependence. The launch aligns with World No Tobacco Day, supporting Badael's commitment to smoking cessation. DZRT pouches are now available online with delivery across KSA.

DZRT partners with Riyadh Season for a Smoke-free Arabia
Badael Company is proud to announce its sponsorship of Riyadh Season, to introduce DZRT - a locally produced nicotine pouch. In line with Saudi’s 2030 vision of a smoke-free Arabia

Available Now at Selected Chain Outlets
Dear Customer, Thank you for your loyalty to DZRT - the new nicotine delivery product that has - in less than six months - proven its effectiveness in helping smokers in Saudi Arabia quit smoking partially or completely.